Good Culture Organic Cottage Cheese
PACKAGE DESIGN, ART Direction, BRAND STRATEGY, BRAND IDENTITY
Coming from the Midwest, I'm a sucker for good cottage cheese. But the generic stuff I grew up with is nothing what LA-based startup, Good Culture, had in mind when they came to us to help them launch their new Cottage Cheese brand into the market. With 100% organic ingredients as well as a lineup of sweet and savory blends their mission was to make cottage cheese, but better.
My small creative team and I came up with the company name and developed the visual identity as well as a brand strategy for the new startup. This included the initial package design that would help the new brand stand out from the generic curds on the shelf.
Good Culture launched in health food stores in select markets and has continued to expand into Whole Foods, Sprouts, and more.
NOT YOUR AVERAGE COTTAGE CHEESE
We wanted the visual language to bring a feeling of fun with a nod to the classic motifs of an often overthought (and old-fashioned) dairy item. Clarendon forms the base of the logotype, while hand-drawn, slightly relaxed illustrations bring a sense of a unique, laissez-faire attitude to overall brand.
How do you get a cottage cheese brand to stand out on the shelf? Color. Almost every cottage cheese product is hit with a wash of white, and with five unique flavor mixtures it was clear that Good Culture had a great asset to work with. The packaging went through several revisions as the company switched to taller cup style and added a natural line of product.