Carbon Audio / Pocket Speaker Product Launch
CREATIVE DIRECTION, COPYWRITING, CREATIVE PRODUCTION
After the initial success of the Zooka, I joined the talented design team at Carbon Audio to set our sights on creating the most portable audio experience on the market. The result was Pocket Speaker, a dual-sided Bluetooth speaker that was small enough to fit in your pocket but loud enough to fill an entire room (a very big room). Because after all, what's more portable than things that can fit in your pocket? On a shoestring budget (startups, amiright?) I was tasked with communicating the product vision into a campaign and marketing assets to announce the big arrival of very small product.
The product was immediately sold into Apple stores nationwide and continued the design success of our little audio company from Oregon.
"The Pocket Speaker is capable of getting extremely loud – and we don’t mean loud-for-its-size loud, we mean it just gets freakin’ loud. And that’s with just one speaker; add another one and you’re on another level of loudness."
- Digital Trends