Drew Downie
Designer. Creative. Entrepreneur.

Original Baby

 
 

Original Baby

BRANDING, ART DIRECTION, CONTENT MARKETING

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Every great idea starts with a problem. For our friend Travis, that problem was helping his then young daughter hold her bottle better. The design team at NEW Studio took his first sketches and developed a fully functional product called the Ba. I helped the team bring the product to market and developed a cohesive brand and assets that extended the reach of the product into both the design and baby marketplace.

 
 
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 CREATIVE STRATEGY  The Ba is a fun, no-nonsense kinda product that’s packed with a ton of features. While my friend  Patrick Triato  helped with the product design, I worked to develop the brand creative. Bold type and playful copy helped separate the product from the many “cutesy” baby products on the market, while great imagery told a thousand words.  

CREATIVE STRATEGY

The Ba is a fun, no-nonsense kinda product that’s packed with a ton of features. While my friend Patrick Triato helped with the product design, I worked to develop the brand creative. Bold type and playful copy helped separate the product from the many “cutesy” baby products on the market, while great imagery told a thousand words.  

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 DENISE RICHARDS COLLABORATION  The company had caught the eye of celebrity Denise Richards, who had just had a baby of her own. After publicly endorsing the product I helped develop the content strategy that brought this little product into the limelight.

DENISE RICHARDS COLLABORATION

The company had caught the eye of celebrity Denise Richards, who had just had a baby of her own. After publicly endorsing the product I helped develop the content strategy that brought this little product into the limelight.

 Image + Video Credit: 88Phases

Image + Video Credit: 88Phases