Drew Downie
Designer. Creative. Entrepreneur.
Project 1

OatWorks

This is where the description of the project will go. Oh boy is it special.

 
 

OatWorks Oat-Powered Fruit Smoothies Refresh

ART DIRECTION, BRANDING, PACKAGE DESIGN

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Oatworks is a beverage company that makes fruit smoothies infused with oats. We were tasked with refrreshing the brand and the packaging of this healthy beverage. Oats by themselves aren't always the most exciting, so our main challenge was getting customers to understand the true benefits of the oats within each beverage without losing the appeal of product as a great tasting fruit-blended smoothie. The solution was to have both the fruit and oats work together on the bottle just as well as they do inside the bottle.

Project featured on the DieLine

 
 
 
Project 1

Project 1

This is where the description will go. Look at us go.

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