Drew Downie
Designer. Creative. Entrepreneur.
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Evergreen Wings and Waves Waterpark

I learned that nothing gets people's attention more than putting a 747 on the roof of your waterpark.

When Evergreen Aviation and Space Museum in McMinnville, Oregon was set to open a new educational waterpark, they came to WK12 to help get people in the doors.

As art director on the team, I presented the initial concept below along one of my teammates. It became clear to us that tying a space and aviation museum, and a waterpark together came down to the individual discoveries a child can find at each, and how artifacts play a role in those discoveries.

In the the client ended up going with another direction which I played an active role as a lead designer.

Evergreen Wings and Waves Waterpark Campaign

DESIGN, ART DIRECTION

 
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  The artifacts at the Evergreen Air and Space Museum celebrate history. Far beyond any words on a page, they tell stories of man’s achievements in flight and discoveries made into unknown worlds.  At the new Wings and Waves waterpark, the artifacts tell a slightly different story.  They tell a story where flippers and kickboards allow children to experience the wonder of propulsion and flotation in a wave pool. Where water rafts work with the laws of gravity to whip you down one of the four waterslides into a splash landing. It is a place where flip flops – and not moon boots – make the first steps toward new heights, and where swimsuits replace spacesuits as the uniform of choice. The museum may celebrate discoveries, but now there is a place where you can make your own.  Evergreen Aviation and Space Museum now has a waterpark.

The artifacts at the Evergreen Air and Space Museum celebrate history. Far beyond any words on a page, they tell stories of man’s achievements in flight and discoveries made into unknown worlds.

At the new Wings and Waves waterpark, the artifacts tell a slightly different story.

They tell a story where flippers and kickboards allow children to experience the wonder of propulsion and flotation in a wave pool. Where water rafts work with the laws of gravity to whip you down one of the four waterslides into a splash landing. It is a place where flip flops – and not moon boots – make the first steps toward new heights, and where swimsuits replace spacesuits as the uniform of choice. The museum may celebrate discoveries, but now there is a place where you can make your own.

Evergreen Aviation and Space Museum now has a waterpark.

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