I learned that nothing gets people's attention more than putting a 747 on the roof of your waterpark.
When Evergreen Aviation and Space Museum in McMinnville, Oregon was set to open a new educational waterpark, they came to WK12 to help get people in the doors.
As art director on the team, I presented the initial concept below along one of my teammates. It became clear to us that tying a space and aviation museum, and a waterpark together came down to the individual discoveries a child can find at each, and how artifacts play a role in those discoveries.
In the the client ended up going with another direction which I played an active role as a lead designer.
Evergreen Wings and Waves Waterpark Campaign
DESIGN, ART DIRECTION
The artifacts at the Evergreen Air and Space Museum celebrate history. Far beyond any words on a page, they tell stories of man’s achievements in flight and discoveries made into unknown worlds.
At the new Wings and Waves waterpark, the artifacts tell a slightly different story.
They tell a story where flippers and kickboards allow children to experience the wonder of propulsion and flotation in a wave pool. Where water rafts work with the laws of gravity to whip you down one of the four waterslides into a splash landing. It is a place where flip flops – and not moon boots – make the first steps toward new heights, and where swimsuits replace spacesuits as the uniform of choice. The museum may celebrate discoveries, but now there is a place where you can make your own.
Evergreen Aviation and Space Museum now has a waterpark.