Drew Downie
Designer. Creative. Entrepreneur.

Carbon Audio Zooka

 

Carbon Audio Zooka: From Launch to Apple Store

PRODUCT LAUNCH, ART DIRECTION, BRANDING, STARTUP GROWTH

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In late 2011, my former colleagues at NEW Studio had an idea to bring higher quality sound to the portable devices you carry with you every day. The result was Zooka, a unique Bluetooth speaker that was made for your iPad. One successful Kickstarter project later – the Zooka was on the shelves of Apple and we had started an audio company. Throughout the launch and beyond I acted as a one man marketing creative department, helping form the initial brand creative direction and marketing strategy during the launch, while also handling all non-product related design and creative work as the company grew. Within 2 years, Carbon Audio had grown to near $6m in sales and launched another product, the Pocket Speaker.

"Like all the best ideas the concept is simple, yet brilliant."

Trustedreviews.com

Wired Article

Product Design: NEW Studio
Lifestyle Image + Video: Yu Tsai
Product Photography: Neil DaCosta

 

 
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