Carbon Audio Zooka: From Launch to Apple Store
PRODUCT LAUNCH, ART DIRECTION, BRANDING, STARTUP GROWTH
In late 2011, my former colleagues at NEW Studio had an idea to bring higher quality sound to the portable devices you carry with you every day. The result was Zooka, a unique Bluetooth speaker that was made for your iPad. One successful Kickstarter project later – the Zooka was on the shelves of Apple and we had started an audio company. Throughout the launch and beyond I acted as a one man marketing creative department, helping form the initial brand creative direction and marketing strategy during the launch, while also handling all non-product related design and creative work as the company grew. Within 2 years, Carbon Audio had grown to near $6m in sales and launched another product, the Pocket Speaker.
"Like all the best ideas the concept is simple, yet brilliant."
Product Design: NEW Studio
Lifestyle Image + Video: Yu Tsai
Product Photography: Neil DaCosta