Portland Children's Museum

Portland Children’s Museum had a problem: parents thought it was just an indoor playground. What they didn’t realize is that every exhibit was carefully designed to enhance creativity & develop motor skills.

My partner and I developed a campaign based on an interesting quote:

“In all the years that have passed, there has never been another child like you. You may become a Shakespeare, a Michelangelo, a Beethoven. You have the capacity for anything.”
-Pablo Picasso

(slideshow below)
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Final Campaign
The client ended up not choosing our PLAY SMART campaign, so instead I took a very active role in the winning direction as a designer.

That idea was based simply on the idea that Portland Children's Museum is unlike all other museums. After all, it's the one museum where touching the exhibits is normal protocol.

And that is something we had to tell people about.

Overall, our group completely rebranded the museum. This included new interior signage, a new logo, a new website, and a complete refresh of all printed collateral so it reflects the look of our campaign.

Out Of Home (Slideshow)
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Interactive Digital Display
This was a collaboration between WK12, the Museum, and a Fashion Buddha, a local digital design agency. The display brings some of the ads to life, using a motion capture camera to allow passerby's to interact with the type on the screen. I played a major role in the design and installation of this project, which was located in a crowded street corner in downtown Portland.

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